Transparent Pricing for a Better Deal

At Bannister GM, we believe in creating a win-win environment for both our customers and our dealership. To achieve this, we use dynamic market pricing for our used cars. This strategy allows us to offer competitive prices based on real-time market data, ensuring you get the best possible deal. Here’s how it works and why it benefits you.

What is Dynamic Market Pricing?

Dynamic market pricing is a strategy where prices are adjusted based on current market conditions. Instead of setting a fixed price for our used cars, we continuously monitor market trends and adjust our prices accordingly. This ensures that our prices are always competitive and reflect the true value of each vehicle.

Key Factors in Dynamic Market Pricing

Market Day Supply

Market day supply refers to the number of days it would take to sell all available vehicles at the current sales rate. By analyzing market day supply, we can determine the demand for specific makes and models. If a car has a high market day supply, it means there are many similar vehicles available, so we adjust our prices to be more competitive. Conversely, if a car has a low market day supply, indicating high demand and limited availability, our pricing reflects that as well.

Increased Turn Rate

Our goal is to increase the turn rate, or the speed at which we sell vehicles. By pricing our used cars competitively, we can sell them faster. This increased turn rate allows us to keep fresh inventory on our lot, providing you with a wider selection of vehicles to choose from. Additionally, a higher turn rate means we can make less profit per vehicle by increasing our volume of sales.

Benefits for Our Customers

Competitive Pricing

With dynamic market pricing, you can be confident that you’re getting a fair and competitive price for your vehicle. We continuously adjust our prices to reflect current market conditions, so you never overpay.


We believe in being transparent with our customers. Our pricing strategy is straightforward and based on real-time data. You can trust that our prices are set with your best interest in mind.

Better Selection

By increasing our turn rate, we can offer a wider selection of vehicles. Our lot is always stocked with fresh inventory, giving you more options to find the perfect car.

Quick and Easy Purchases

Our dynamic pricing strategy ensures that our vehicles are priced to sell quickly. This means you can find great deals without the hassle of prolonged negotiations. We aim to make your car-buying experience as smooth and efficient as possible.

Benefits for Our Dealership

Efficient Inventory Management

By selling vehicles faster, we can manage our inventory more efficiently. This allows us to keep a diverse selection of vehicles on our lot and reduce holding costs.

Increased Volume

Our strategy focuses on increasing the volume of sales rather than maximizing profit per vehicle. This allows us to operate efficiently and provide better deals to our customers.

Stronger Customer Relationships

We value our customers and aim to build long-lasting relationships. By offering transparent and competitive pricing, we earn your trust and loyalty, which is more valuable than a one-time profit.

Experience the Bannister GM Difference

At Bannister GM, our dynamic market pricing strategy is designed to create a win-win environment for everyone. You get a fair, transparent, and competitive price on a quality used car, and we benefit from increased sales volume and customer satisfaction. Visit us today and experience the difference for yourself. Our friendly and knowledgeable staff are here to help you find the perfect vehicle at the perfect price.

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